How to Build a Golf Club Manufacturing Company

Many companies have attempted to enter the golf industry with club manufacturing, however, most of them have failed to even become a threat to the major brands like Taylormade and Titleist. In the midst of Nike departing from the club manufacturing industry, it is time to note the five ways to breakthrough into the golf limelight.


1) Endorse Young Prosperous Players

Young professionals who are still in the qualifying stages of obtaining their tour card have a huge amount of pressure to make enough money so that they can travel to the next tournament. If a club manufacturing company endorsed them with a long term contract, such as 10 years for a low cost, then it will be hard for them to refuse then eventually their endorsed players will make the tour showcasing the new club manufacturer.


2) No Colourful Clubs

The general public understand that golf club manufacturers can paint their clubs, however, the novelty has worn off: it's tacky and it doesn't represent how prestigious the game of golf is. Many companies have failed by implementing this such as the sports giant Nike, Adams Golf, and many more. Matt black or a cloudy chrome finish is the most effective colour for golf clubs.


3) Price High

If golf clubs are priced low then the majority of golfers will just assume that the clubs are not up to much. This is not like other products where the consumers are cognitive misers: golf clubs need to be as effective as possible for the consumer to commit to the purchase. If the price is high then this will be the first step in assuring to the audience that this is a proficient club.


4) Hire Experienced Employers

For a startup golf club manufacturing company, it is vital to start with experience employers who are completely qualified who can then train new employees. It is just crucial that the company has a strong base of manufacturers in order to invent and produce the initial product.


5) Accessibility

There are Asian club manufacturers that are well known such as Vega and Muira, yet most golfers struggle to discover where to purchase the clubs. Even Ping, the global golf brand, have struggled over the years for the consumer to find their products. Many online golf stores and local professional stores do not have Ping equipment and it is the only leading brand that is not fully accessible to the consumer. A new golf brand need to make sure that the golf brand are supplying to as many golf stores as possible.

Demo days are a large way that the consumer can be encouraged to purchase golf clubs, as they need to try them in order for them to become desirable. Demo days need to be revolutionised: golfers do not learn much from hitting a club on the range. Full sets should be given out at high-end private golf clubs for golfers to use throughout their round to get a complete feel for the clubs. This illustrating to the niche market the new elite golf club manufacturing company.