We are currently in a time where the British Pound is at its lowest value in 31 years against the American Dollar in the wake of Brexit. There are many people arguing that there is not a silver lining in the cloud, however, tourism is that silver lining. This is a time where Britain needs to advertise tourism and persuade Americas that this really is the best time to visit.
Golf has went slightly downhill since the 80s in terms of Americans coming to visit Scotland. With air travel back then being the new big thing where it really was becoming possible for Americans to experience true links golf - that novelty is slowly wearing off.
There are enough golf tour operators in Scotland, in fact, there may be too many. The reasoning for the drought in the Scottish golf tourism is the accessibility of the the tour operators. Americans who work and have a busy life are not going to go out of their way to look at golf packages to Scotland. They are going to have just enough time to play golf at their country club at the weekends, therefore tour operators should be there at the most exclusive clubs advertising their packages. Simply go to the most exclusive country clubs in various states in America and advertise the true unique vacation and the Scottish Golf Tourism will be great again.
I like your perspective. Whereas, I might have initially thought of more traditional ways to market the great product Scotland golf is...I like how you go straight for the kill - you need to get the message out there in the most elite golf clubs across the U.S. Great thinking!
We are currently in a time where the British Pound is at its lowest value in 31 years against the American Dollar in the wake of Brexit. There are many people arguing that there is not a silver lining in the cloud, however, tourism is that silver lining. This is a time where Britain needs to advertise tourism and persuade Americas that this really is the best time to visit.
Very nice article. This downfall is too bad, but I know that I would love to go on a golf vacation is Scotland!
ReplyDeleteThanks Jordan, I strongly encourage a golfing trip in Scotland. It is a completely different game.
DeleteI like your perspective. Whereas, I might have initially thought of more traditional ways to market the great product Scotland golf is...I like how you go straight for the kill - you need to get the message out there in the most elite golf clubs across the U.S. Great thinking!
ReplyDelete