Tiger Woods is the most well known golfer of all time but
apart from his achievements on the golf course, there is more that has built
his image into a superstar of the sporting world along with the likes of Roger Federer,
Michael Jordan, and Michael Phelps. How has this excitement been developed?
The colour red.
Tiger Woods has always worn a red polo shirt on the final
day of every golf tournament; making all of the photographs of Woods with the
trophies in a red polo short. Not only has this been a ritual that Tiger has
performed as an effort of luck but also Nike have created a huge promotion
surrounding this known as Victory Red. It has been so successful that golf
viewers get excited when Woods is wearing red because they have previously
witnessed the greatest golf shots in history while he wears red. Not only have
Nike produced more red in their line of clothing, but they have also brought
out a promotional set of golf clubs that are called Nike Victory Red. Tiger
Woods is not only a player, but a brand.
Nike was smart to create this line around such a great golfer, someone who most kid and adult golfer look up to. Great article!
ReplyDeleteThanks Jordan, I certainly looked up to him and may have bought a couple of red polo shorts as well!
DeleteThis is awesome that a color can play such a role in the success of an athlete. Once you mentioned other athletes who wear similar colors such as Michael Jordan who always wore red and Michael Phelps it really convinced me.
ReplyDelete